![]() Perhaps the easiest analogy to explain the API is, of all things, the way international shipping has changed over time. But what does this really mean? Understanding APIs and API integrations In general terms, it is a set of clearly defined methods of communication between various software components.” “.A set of subroutine definitions, protocols, and tools for building application software. What is an API?Īn API, or “application programming interface,” is, according to Wikipedia: API integrations power processes throughout many high-performing businesses that keep data in sync, enhance productivity, and drive revenue. So, what does “ API integration” mean? What is an API integration?Īn API integration is the connection between two or more applications, via their APIs, that lets those systems exchange data. ![]() Get the full guide, “What are APIs and API Integrations for Non-Technical People,” here.)Īs someone who works in revenue, marketing, or operations, you may have been hearing an awful lot about API integrations lately, and how they’re becoming more important to what you do. ![]() (Please note: This blog is an excerpted version of our guide.
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